Blog

  • B2B Sales: How to Get Past the Gatekeeper

    Posted On May 18, 2018 by SalesLeads, Inc.

    When conducting sales calls, you'll probably encounter a company's gatekeeper rather than a decision-maker. Gatekeepers include receptionists, interns and administrative assistants, many of whom are tasked with answering the phone and directing those calls to the appropriate person.

    Read More
  • 8 Important Metrics All B2B Marketers Should Track

    Posted On May 17, 2018 by SalesLeads Inc.

    Tracking the right metrics can provide B2B marketers with invaluable insight into their marketing strategy, revealing what works and what doesn't. With this information in hand, B2B marketers can optimize their approach for a higher return on investment (ROI). Not all metrics are made equal, however. And it's important that B2B marketers track the right metrics to take full advantage of this insight. Here are eight important metrics that all B2B marketers should track.

    Read More
  • How to Leave Effective B2B Voicemails

    Posted On May 16, 2018 by SalesLeads Inc.

    When calling prospects to sell a B2B product or service, you'll probably encounter voicemail. According to one study, 80% of all sales calls go to voicemail, with the average response of these voicemail messages being just 4.8%. Hearing statistics such as these can be disheartening as a B2B sales rep. However, there are ways to leave effective B2B voicemail messages and turn these prospects into customers.

    Read More
  • 10 Tips to Protect Your Email Reputation

    Posted On May 07, 2018 by SalesLeads

    Email consistently ranks as one of the most cost-effective digital marketing channels for B2B companies. According to Experian, attracting a customer using email costs 20 times less than conventional channels. But email is only effective if you're able to reach prospects. If your business's email account has a bad reputation, you'll struggle to reach prospects with your messages, thus limiting the utility of this marketing channel.

    Read More
  • Top 5 Ways to Find New Industrial Construction Projects

    Posted On May 07, 2018 by SalesLeads Inc.

    Here are the top 5 ways to find new industrial construction leads and projects. Try press releases, cold calling, trade magazines, get behind the wheel and industrial reports.

    Read More