Blog

  • How to Improve Your Email Deliverability

    Posted On January 19, 2018

    Just because you send a business-to-business (B2B) marketing email doesn't necessarily mean it will reach the intended recipient's inbox. It's not uncommon for emails to land in the spam folder or be blocked by the recipient's internet service provider (ISP). While useful for protecting against spam, these safeguards often flag legitimate emails, preventing them from reaching the intended recipient. So, what steps can you take to improve your email deliverability rate?

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  • 6 Tips for Aligning Sales and Marketing Teams

    Posted On January 17, 2018

    Are your company's sales and marketing teams aligned? If not, your business-to-business (B2B) company will generate fewer sales while exhausting more time and resources. Thankfully, there are some simple ways to overcome this challenge. For some helpful tips on how to align your B2B sales and marketing teams, keep reading.

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  • Why Email Is Essential for B2B Marketing Success

    Posted On January 11, 2018

    There are countless ways to promote a business-to-business (B2B) company, including search engine optimization (SEO), social media, direct mail, tradesshows, commercials and more. However, one of the most effective remains email. Whether you sell a B2B product or a B2B service, email is the perfect platform on which to promote your company for the following reasons.

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  • Why Lead Nurturing is Essential for Industrial Construction Companies

    Posted On January 08, 2018 by Why Lead Nurturing is Essential for B2B Construction Companies

    Many industrial construction companies neglect basic lead nurturing. Once they've acquired a lead, they invest little-to-no time into nurturing the prospect. Some construction companies believe it's a waste of resources, whereas others believe it offers no real value. Whether you sell a construction product or a service, though, lead nurturing is an essential component of an effective marketing strategy, and here's why.

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  • Email Marketing Analytics: What to Look For

    Posted On January 04, 2018

    Email consistently ranks as one of the most cost-effective channels for business-to-business (B2B) marketing. According to Direct Marketing Association (DMA), every $1 spent on email marketing yields an average return of $40, which is pretty impressive to say the least. However, the success of an email marketing campaign relies heavily on analytics tracking.

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