Using Video Marketing to Drive More B2B Sales

Are you using video as part of your company's overall marketing strategy? Statistics cited by HubSpot suggests that 43% of people want to see more video content, and 51.9% of marketing professionals believe video offers the best return on investment (ROI) of all media types. But unless you're familiar with video marketing, you may have some questions, such as how to best use it. Here are some tips to maximize B2B sales growth using video marketing.

Make the First 7 Seconds Count

One of the most common mistakes marketers make when creating sales videos is using a boring intro. Studies show you have just seven seconds to capture the viewer's attention. If you aren't able to "connect" with the viewer and get him or her interested in your video, they will likely leave without watching the rest. To prevent this from happening, create your video with a compelling intro that hooks the viewer into staying and watching the rest.

Share Videos on YouTube

There are dozens of places where you can share your B2B marketing videos, though none are more effective than YouTube. According to Google's own statistics, more than 1.3 billion people watch videos on YouTube every day. Furthermore, viewers watch about 5 billion total videos daily. Regardless of what you are selling or to whom you are selling it, YouTube can help. Publishing your marketing videos here is guaranteed to get you views, traffic, and hopefully some conversions.

Make it Personal

Don't just record your product; instead, record actual people in your videos. This allows your target audience to see a more personal side of your company. As such, they'll feel a stronger and more direct connection with your company, which usually translates into more conversions.

Encourage Viewers to Share Your Videos

When a viewer likes your video, he or she may share it on their social media profile. And once a video is shared, it can create a viral effect that sends countless new viewers to your video. So, encourage viewers to share your marketing videos. When publishing videos on your own website, you can even include social sharing buttons to make the process easier and more convenient.

Analyze Metrics

As with most marketing channels, you should analyze the metrics of your video marketing efforts. How many people are viewing your videos? How many are 'liking' them? What's the average duration of your viewers? These are all metrics that you can analyze to improve your video marketing efforts.

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