Blog

  • Untapped Sources of High-Quality Industrial Construction Leads

    Posted On January 31, 2018

    Every business-to-business company needs high-quality leads to succeed, and industrial construction vendors are no exception. The problem, however, is finding these leads. So, if you're an industrial construction vendor, consider the following sources of high-quality leads. While you may already have some sources of leads, the ones listed below may surprise you.

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  • Converting Industrial Construction Prospects Into Customers

    Posted On January 31, 2018

    Acquiring high-quality leads is only half the battle for business-to-business (B2B) industrial construction companies. Equally, if not more important, is converting those prospects into paying customers. Leads are only beneficial if they translate into sales. Therefore, you should follow some basic types to convert industrial construction prospects into customers.

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  • 5 Reasons B2B Marketers Should Blog

    Posted On January 29, 2018

    Blogging is a powerful channel for business-to-business (B2B) marketing. Whether you sell a B2B product or service (or both), a blog can help you attract more leads and generate more sales. To learn more about the B2B benefits of blogging, keep reading

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  • 6 Things to Consider When Segmenting Your Prospects

    Posted On January 25, 2018

    Every business-to-business (B2B) company can benefit from segmenting its list of prospects. The fundamental purpose of segmentation is to create subsets of prospects who are most likely to buy your product or service. Rather than targeting a general list of prospects in your marketing efforts, for instance, you can target individual segments. With that said, there are a few things you should consider when segmenting your B2B prospects, including the following.

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  • 7 B2B Industrial Construction Marketing Mistakes to Avoid

    Posted On January 23, 2018

    Convincing another business owner or upper-level executive to buy your industrial construction equipment or services isn't always easy. However, you can increase your chances of success by avoiding the following seven mistakes.

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