• The Power of User-Generated Content in B2B Marketing

    Posted On February 28, 2018

    Content creation and distribution has become a top priority among business-to-business (B2B marketers. According to HubSpot, nearly one-third of B2B marketers have a documented content marketing strategy. Unlike outbound marketing techniques, content marketing attracts clients and customers naturally using high-quality, targeted content. If you're planning to use content marketing in your B2B marketing strategy, though, you should consider seeking user-generated content.

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  • Improve and Streamline Your Sales Cadence With Market Intelligence

    Posted On February 27, 2018

    According to a study conducted by SiriusDecisions, 65% of companies say their sales reps exhaust too much time and resources on non-sales-related activities like manual data entry. When sales reps become bogged down with tedious and time-consuming tasks, it creates a sluggish sales cadence.

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  • Using Google AdWords to Drive High-Quality Commercial Construction Leads

    Posted On February 21, 2018

    Are you using Google AdWords to attract B2B commercial construction leads? If not, you should. AdWords is Google's pay-per-click (PPC) marketing platform that allows business owners and marketers to create custom ads that are displayed alongside the search results page. When a prospect searches for a keyword related to your business's products or services, they'll see your ad.

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  • How to Create a B2B Video Marketing Strategy

    Posted On February 19, 2018

    If video isn't a part of your B2B marketing strategy, you won't be able to capture the millions of users who watch online video. So, how do you create an effective B2B video marketing strategy?

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  • Convincing a B2B Prospect to Make the Switch

    Posted On February 16, 2018

    Business-to-business (B2B) customers are often loyal to a single company. Maybe they've been doing with business with the company for the past five years, or perhaps they simply don't have the purchasing authority to make decisions. Regardless, it's difficult for B2B marketers to convince prospects to switch companies. This doesn't necessarily mean that it can't be done, however. With the right approach, you can convince prospects to choose your company instead of a competitor's.

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