Blog

  • How to Attract More Email Newsletter Signups

    Posted On October 03, 2017

    Email remains one of the most cost-effective marketing channels for business-to-business (B2B) companies. Once you've acquired a prospect's email address, you can continue to send him or her promotional messages for as long as they remain subscribed. So, while other marketing channels may only yield a single sale per customer, email can generate multiple sales from each customer.

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  • Considering a CRM? Here's a Few Things to Consider.

    Posted On September 19, 2017 by Evan Lamolinara

    The right customer relationship management (CRM) system can make a world of difference in your ability to acquire new customers, retain existing customers, and ultimately foster stronger and more meaningful relationships with your company's target audience.

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  • How to Boost B2B Engagement on Social Media

    Posted On September 11, 2017 by Robert Smith

    Social media offers an invaluable source of leads and sales for business-to-business (B2B) companies. Some people assume that it's only consumers who use social media, but this isn't necessarily true. The truth is that business owners, professionals and even organizations themselves use social media on a daily basis. As a provider of B2B products or services, you should leverage the power of social media to connect with your target audience. Thankfully, there are several steps you can take to boost engagement on social media.

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  • 5 Strategies to Increase Email Click-Through Rates

    Posted On September 05, 2017 by Robert Smith

    Click-through rates is a fundamental metric when measuring the success of your business-to-business (B2B) email campaigns. You can send thousands of marketing emails, but they won't offer much value unless prospects actually click on the link within them. Therefore, B2B marketers should actively optimize their emails for a higher CTR, which you can do by following the tips listed below.

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  • How to Create Compelling B2B Content that actually Converts Your Sales Leads

    Posted On September 01, 2017 by Robert Smith

    The right content can help your business-to-business (B2B) company succeed by attracting new clients, building a stronger brand, and ultimately setting yourself apart from your competitors. In fact, the Content Marketing Institute states that content marketing is the single most commonly used strategy by 89% B2B marketers. Other studies show that 80% of people "appreciate" the content produced by companies.

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