Blog

  • 5 Strategies to Increase Email Click-Through Rates

    Posted On September 05, 2017 by Robert Smith

    Click-through rates is a fundamental metric when measuring the success of your business-to-business (B2B) email campaigns. You can send thousands of marketing emails, but they won't offer much value unless prospects actually click on the link within them. Therefore, B2B marketers should actively optimize their emails for a higher CTR, which you can do by following the tips listed below.

    Read More
  • How to Create Compelling B2B Content that actually Converts Your Sales Leads

    Posted On September 01, 2017 by Robert Smith

    The right content can help your business-to-business (B2B) company succeed by attracting new clients, building a stronger brand, and ultimately setting yourself apart from your competitors. In fact, the Content Marketing Institute states that content marketing is the single most commonly used strategy by 89% B2B marketers. Other studies show that 80% of people "appreciate" the content produced by companies.

    Read More
  • B2B Email Marketing Best Practices to Follow

    Posted On August 28, 2017 by Robert Smith

    Of all the digital marketing techniques, email consistently ranks as one of the most effective. Perhaps this is why 58% of companies are planning to increase their email expenditure, according to the Email Marketing & Marketing Automation Excellence 2017 report. Whether you're planning to launch a new email campaign or update an existing campaign, however, you should follow the best practices listed below to increase your chances of success.

    Read More
  • 6 Tips for Developing High-Quality Industrial Construction Leads

    Posted On August 23, 2017 by Robert Smith

    Industrial construction expenditures in the United States are expected to reach $1.5 trillion by 2020, according to a report by MarketResearch. Researchers cite several factors attributing to this growth, including the development of e-commerce fulfillment centers and changing dynamics in the energy industry. As the construction market grows, however, it offers new opportunities for construction suppliers to expand their operations and reach new customers.

    Read More
  • How to Get Past 'Gatekeepers' in Sales

    Posted On August 20, 2017 by Evan Lamolinara

    Business-to-business (B2B) salespersons often focus on their sales efforts on decision-makers, such as top-level executives. In doing so, however, they overlook some of the lower-level employees of a prospect's company: the gatekeepers. If a salesperson isn't able to get past the gatekeeper, he or she won't be able to reach the company's decision-maker, let alone effectively sell their product or service.

    Read More