Blog

  • Why B2B Sales Teams Need Account-Based Marketing

    Posted On December 17, 2017

    Are you using account-based marketing (ABM) to reach new business-to-business (B2B) prospects and generate more sale? Also known as key account marketing, ABM is a methodology in which a company or salesperson strategically targets prioritized accounts with personalized, customized marketing messages. Rather than using the same marketing message for all accounts, for instance, B2B salespersons can create custom-tailored messages for high-value accounts.

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  • The Do's and Don'ts of B2B Content Marketing

    Posted On December 13, 2017

    According to the Content Marketing Institute (CMI), less than one-third of business-to-business (B2B) marketers have a documented content marketing strategy. Unfortunately, this is a serious mistake, as content marketing consistently ranks as one of the most cost effective forms of promotion. If you're planning to engage in B2B content marketing, however, there are a few things you should know to increase your chances of success.

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  • 6 Reasons You Aren't Generating High-Quality B2B Leads

    Posted On December 08, 2017

    Are you struggling to generate high-quality business-to-business (B2B) leads? Whether you sell a product, a service or both, you need high-quality leads to succeed. Without them, you'll have a hard time generating sales. But if you're unable to generate high-quality leads, the reason could be attributed to one of the following factors.

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  • Digital Marketing Strategies to Generate B2B Leads

    Posted On December 05, 2017

    According to HubSpot's State of Inbound report, generating traffic and leads is the single biggest marketing challenge faced by companies. While generating leads is important for all companies, it's particularly important for those in business-to-business (B2B) sales. Without leads, you'll struggle to convert "new" prospects into paying customers. Thankfully, though, you can generate more B2B leads by using the following digital marketing strategies.

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  • B2B Marketing Statistics That You Need to Know

    Posted On December 04, 2017

    Business-to-business (B2B) marketing requires a different approach than business-to-consumer (B2C) marketing. With your target audience being other business owners and professionals, you must take a more methodical approach to your marketing efforts. However, familiarizing yourself with the following statistics can give you the upper hand on your B2B marketing strategy.

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