Blog

  • What Twitter's New Character Limit Means for B2B Marketers

    Posted On November 27, 2017

    It may not receive the same level of visibility or traffic as Facebook, but Twitter is still one of the world's most popular social media networks. The Big Blue Bird focuses specifically on short messages known as "tweets." Business-to-business (B2B) marketers can promote their products and services by tweeting content. But if you're a B2B marketer, you should take note of a recent change to Twitter's character limit.

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  • 5 Untapped Sources of High-Quality Industrial Construction Leads

    Posted On November 24, 2017

    Lead acquisition is one of the biggest challenges faced by commercial construction contractors. Many contractors and their sales reps focus on traditional marketing tactics like cold calling, only to experience minimal success. If this sounds familiar, you should consider the following five sources of high-quality industrial construction leads.

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  • How User-Generated Content Can Enhance B2B Marketing

    Posted On November 20, 2017

    Content marketing has become a key promotional strategy used by business-to-business (B2B) salespersons. As the name suggests, it involves publishing high-quality, relevant content with the goal of attracting prospects and customers. With that said, you don't have to necessarily produce all of the content yourself. With user-generated content, you can leverage the power of others' content for your own marketing purposes.

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  • Common Mistakes When Selling Industrial Construction Equipment

    Posted On November 17, 2017

    Does your company revolve around sales of industrial construction equipment? Selling industrial construction equipment requires a more specific methodology than traditional business-to-consumer (B2C) sales. When performed correctly, however, it can yield a high return on your investment. To increase your chances of success, you should avoid making the following mistakes when selling industrial construction equipment.

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  • The Amazing Benefits of Video for B2B Marketing

    Posted On November 15, 2017

    Statistics show that 60% of business-to-business (B2B) marketers use video content in their overall marketing strategy -- a number that's will likely grow even higher in the months and years to come. However, that means roughly 40% of B2B marketers aren't using video. If you fall under the latter category and haven't jumped on the video bandwagon, keep reading to learn some of the amazing benefits it offers.

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