Blog

  • 4 Reasons Inside Sales Campaigns Fail to Produce

    Posted On July 18, 2017 by Robert Smith

    Despite the evolution of B2B lead generation tools and strategies, inside sales remains one of the most effective ways to market a B2B product or service. Once you've harvested a list of prospective clients, you can begin calling them to introduce your product or service. Granted, cold calling has a lower average conversion rate than other channels, but it can be an easy and low-cost method that often yields tons of favorable results when done correctly. If you want to generate new sales leads through cold calling, though, you should avoid making these common mistakes.

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  • Using Video Marketing to Drive More B2B Sales

    Posted On July 13, 2017 by Robert Smith

    Are you using video as part of your company's overall marketing strategy? Statistics cited by HubSpot suggests that 43% of people want to see more video content, and 51.9% of marketing professionals believe video offers the best return on investment (ROI) of all media types. But unless you're familiar with video marketing, you may have some questions, such as how to best use it. Here are some tips to maximizeB2B sales growth using video marketing.

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  • B2B Marketing Mistakes to Avoid

    Posted On July 10, 2017 by Robert Smith

    Are you struggling to convert your B2B sales leads into paying customers? Selling to other business owners and professionals requires a different approach than selling to consumers. This target audience is often immune to traditional advertising methods, so if you want to succeed, you'll need to adjust your approach accordingly. However, sub par sales could also be the result of one or more of the following marketing mistakes.

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  • Engaging That "Impossible Account"

    Posted On July 06, 2017 by Robert Smith

    Every business-to-business (B2B) company has that “one” account – you know, the one with the biggest budget, but you can't seem to crack. It's these highly coveted target accounts that can help B2B companies grow and expand their operations quickly. But engaging them isn't always an easy task. Maybe the prospect has already begun communicating with one of your competitors, or perhaps they simply believe that you can't effectively serve them. So, how do you engage impossible accounts such as this?

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  • Planned Industrial Project Activity - June 2017 Recap

    Posted On July 05, 2017 by Robert Smith

    SalesLeads' experienced research team identified 464 new planned industrial projects during the month of June 2017. Below are a few of highlights on major industrial projects and noticable trends.

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