Blog

  • How to Generate Higher Quality B2B Leads

    Posted On November 13, 2017

    It's not the quantity of business-to-business (B2B) leads you generate that matters most; it's the quality of those leads. High-quality leads are easier to convert into paying customers. Of course, this means more sales for your company while spending less time and resources doing so. So, how can you generate higher quality B2B leads?

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  • Common Misconceptions About B2B Cold Calling

    Posted On November 10, 2017

    Even with the advent of the Internet and inbound marketing channels, cold calling remains one of the most popular business-to-business (B2B) marketing strategies. As you may already know, it involves calling and soliciting a product or service to a prospect with whom you've had no prior contact.

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  • Is Bad B2B Data Costing You Sales?

    Posted On November 06, 2017

    Are you using data to identify prospects, harvest leads and nurture customers through the sales cycle? If not, you should. The right data can make a world of difference in business-to-business (B2B) sales. Rather than blindly reaching out to prospects, you can use a more methodical, data-driven approach. With that said, however, you should beware of the dangers of using bad data.

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  • 6 Tips to Maximize Exposure at Trade Shows

    Posted On November 03, 2017

    Participating in trade shows is a great way for business-to-business (B2B) companies to attract prospects and build greater brand recognition. B2B audiences often need nurturing before they will buy a product or service. By setting up a booth at a trade show, you'll have an easier time networking with prospects and nurturing them through the sales cycle. However, you should follow the tips listed below to generate maximum exposure for your B2B company.

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  • 6 Things to Consider When Selling Industrial Construction Equipment Online

    Posted On November 02, 2017

    Many suppliers of industrial construction equipment focus strictly on local sales, believing there's no benefit to going "online." However, the truth is that all business-to-business (B2B) companies can benefit from selling their products and services online, including construction equipment suppliers. But if you're thinking about selling industrial construction equipment online, there are a few things you'll need to consider.

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