Marketing

  • GDPR Compliance: What B2B Companies Should Know

    Posted On May 31, 2018 by SalesLeads, Inc

    Is your company prepared for the General Data Protection Regulation (GDPR) rollout? On May 25, 2018, the European Union (EU) will begin to enforce this wide-reaching piece of legislation. And as a B2B company, it could impact the way in which you collect and use customers' and prospects' data. Rather than turning a blind eye to the GDPR, you should educate yourself on this legislation and how to comply with it.

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  • Outdates B2B Sales Tactics You Should Stop Using

    Posted On May 25, 2018 by SalesLeads, Inc.

    Creating an effective B2B sales strategy requires adapting and changing your approach based on the latest trends. If you continue to use the same sales tactics over and over, you'll probably experience fewer sales. This is because B2B sales trends change from year to year. Even if a tactic works today, it may no longer work tomorrow. Here are several outdated B2B sales tactics that you should stop using.

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  • 8 Important Metrics All B2B Marketers Should Track

    Posted On May 17, 2018 by SalesLeads Inc.

    Tracking the right metrics can provide B2B marketers with invaluable insight into their marketing strategy, revealing what works and what doesn't. With this information in hand, B2B marketers can optimize their approach for a higher return on investment (ROI). Not all metrics are made equal, however. And it's important that B2B marketers track the right metrics to take full advantage of this insight. Here are eight important metrics that all B2B marketers should track.

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  • 10 Tips to Protect Your Email Reputation

    Posted On May 07, 2018 by SalesLeads

    Email consistently ranks as one of the most cost-effective digital marketing channels for B2B companies. According to Experian, attracting a customer using email costs 20 times less than conventional channels. But email is only effective if you're able to reach prospects. If your business's email account has a bad reputation, you'll struggle to reach prospects with your messages, thus limiting the utility of this marketing channel.

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  • Top 5 Ways to Find New Industrial Construction Projects

    Posted On May 07, 2018 by SalesLeads Inc.

    Here are the top 5 ways to find new industrial construction leads and projects. Try press releases, cold calling, trade magazines, get behind the wheel and industrial reports.

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  • How to Qualify B2B Sales Leads

    Posted On April 12, 2018 by SalesLeads, Inc.

    Qualifying leads is an important step in the business-to-business (B2B) process. While there's no universal definition for the term "qualified" when referring to leads, it generally refers to any prospect whom you've acquired that could turn into a customer. In comparison, a disqualified lead is a prospect with a low chance of converting into a customer. So, how do you qualify B2B sales leads exactly?

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  • 8 Tips to Optimize Your B2B Lead Generation Landing Page

    Posted On April 12, 2018 by SalesLeads, Inc.

    Statistics show that lead generation is the most important content marketing goal among B2B marketers. This shouldn't come as a surprise given the impact that leads have on sales. They allow B2B marketers and sales reps to nurture prospects through these sales funnel, warming them up so they are more comfortable buying the company's products or services.

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  • 5 Productivity-Killing Mistakes Made By B2B Marketers

    Posted On April 12, 2018 by SalesLeads, Inc.

    Statistics show that the average worker is only productive for about three hours in a typical eight-hour workday. B2B marketers often fall victim to one or more mistakes that restricts the amount of work they produce. Rather than turning a blind eye to these mistakes, marketers should tackle them head on to improve their company's long-term success. Here are a few of the most common productivity-killing mistakes B2B marketers make.

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  • Free Ways to Promote Your B2B Product / Service AND Generate Leads All at the Same Time

    Posted On March 20, 2018 by Salesleads, Inc

    Tracking sales triggers is a great way to identify prospects who are ready to buy your company's products or services. Some trigger events, however, are more effective at generating sales leads than others. The following five trigger events offer minimal value to B2B sales reps.

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  • How Content Marketing Can Help You Reach Industrial Construction Prospects

    Posted On March 20, 2018 by Salesleads, Inc

    Many B2B marketers and sales reps believe content marketing is only effective for certain industries, not including industrial construction. After all, why would a construction company be interested in reading or accessing your content? Moreover, how would this generate leads or sales? Whether you sell construction equipment or services, though, content marketing is a powerful promotional strategy that can yield real results.

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