Marketing

  • 5 Tips to Improve Your Follow-Up Sales Calls

    Posted On April 19, 2018 by SalesLeads, Inc.

    It's frustrating when you spend your time and energy calling a B2B prospect, only for him or her to reject your offer. Rejections come with the territory in the sales business, but you can often convert these non-buyers into customers by making follow-up sales calls. If a prospect was busy when you initially called, for instance, following up with him or her at a later date may yield a sale.

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  • Email vs Cold Calling for B2B Sales: Which Is Best?

    Posted On April 18, 2018 by SalesLeads, Inc.

    Should you use email or cold calling to contact your B2B company's prospects and pitch your product or service? As you may already know, email involves the use of digital messages sent to a prospect's email address. These messages can range from full-length articles to one-sentence sales pitches.

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  • How to Overcome Sales Objections

    Posted On April 17, 2018 by SalesLeads, Inc.

    B2B sales reps have a single universal goal: to sell a product or service. Unfortunately, not every prospect whom you contact will agree to buy your company's products or services. Depending on your method of contact and what you are selling, you can expect anywhere from 1% to 30% conversion rate. There are ways to overcome sales objections, however, and achieve a higher conversion rate.

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  • How to Qualify B2B Sales Leads

    Posted On April 12, 2018 by SalesLeads, Inc.

    Qualifying leads is an important step in the business-to-business (B2B) process. While there's no universal definition for the term "qualified" when referring to leads, it generally refers to any prospect whom you've acquired that could turn into a customer. In comparison, a disqualified lead is a prospect with a low chance of converting into a customer. So, how do you qualify B2B sales leads exactly?

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  • 8 Tips to Optimize Your B2B Lead Generation Landing Page

    Posted On April 12, 2018 by SalesLeads, Inc.

    Statistics show that lead generation is the most important content marketing goal among B2B marketers. This shouldn't come as a surprise given the impact that leads have on sales. They allow B2B marketers and sales reps to nurture prospects through these sales funnel, warming them up so they are more comfortable buying the company's products or services.

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  • 5 Productivity-Killing Mistakes Made By B2B Marketers

    Posted On April 12, 2018 by SalesLeads, Inc.

    Statistics show that the average worker is only productive for about three hours in a typical eight-hour workday. B2B marketers often fall victim to one or more mistakes that restricts the amount of work they produce. Rather than turning a blind eye to these mistakes, marketers should tackle them head on to improve their company's long-term success. Here are a few of the most common productivity-killing mistakes B2B marketers make.

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  • Free Ways to Promote Your B2B Product / Service AND Generate Leads All at the Same Time

    Posted On March 20, 2018 by Salesleads, Inc

    Tracking sales triggers is a great way to identify prospects who are ready to buy your company's products or services. Some trigger events, however, are more effective at generating sales leads than others. The following five trigger events offer minimal value to B2B sales reps.

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  • 5 Overrated Sales Trigger Events…with Exceptions

    Posted On March 20, 2018 by SalesLeads, Inc.

    Tracking sales triggers is a great way to identify prospects who are ready to buy your company's products or services. Some trigger events, however, are more effective at generating sales than others. The following five trigger events offer minimal value to B2B sales reps.

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  • How Content Marketing Can Help You Reach Industrial Construction Prospects

    Posted On March 20, 2018 by Salesleads, Inc

    Many B2B marketers and sales reps believe content marketing is only effective for certain industries, not including industrial construction. After all, why would a construction company be interested in reading or accessing your content? Moreover, how would this generate leads or sales? Whether you sell construction equipment or services, though, content marketing is a powerful promotional strategy that can yield real results.

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  • Why You Need to Choose the Right Market Intelligence Solution for B2B Sales

    Posted On March 09, 2018

    Ask any B2B marketer or sales rep and he or she will agree: a market intelligence solution is an invaluable tool for attracting new clients and generating more sales. With this tool, you'll have an easier time connecting with your company's audience and convincing them to buy your products or services. However, it's important to choose the right market intelligence solution, as this can prove even more useful for your company's marketing and sales efforts.

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