Marketing

  • B2B Marketing Mistakes to Avoid

    Posted On July 10, 2017 by Robert Smith

    Are you struggling to convert your B2B sales leads into paying customers? Selling to other business owners and professionals requires a different approach than selling to consumers. This target audience is often immune to traditional advertising methods, so if you want to succeed, you'll need to adjust your approach accordingly. However, sub par sales could also be the result of one or more of the following marketing mistakes.

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  • Engaging That "Impossible Account"

    Posted On July 06, 2017 by Robert Smith

    Every business-to-business (B2B) company has that “one” account – you know, the one with the biggest budget, but you can't seem to crack. It's these highly coveted target accounts that can help B2B companies grow and expand their operations quickly. But engaging them isn't always an easy task. Maybe the prospect has already begun communicating with one of your competitors, or perhaps they simply believe that you can't effectively serve them. So, how do you engage impossible accounts such as this?

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  • Planned Industrial Project Activity - June 2017 Recap

    Posted On July 05, 2017 by Robert Smith

    SalesLeads' experienced research team identified 464 new planned industrial projects during the month of June 2017. Below are a few of highlights on major industrial projects and noticable trends.

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  • Planned Commercial Office Project Activity - June 2017 Recap

    Posted On July 05, 2017 by Robert Smith

    SalesLeads' experienced research team identified 506 new, planned commercial office relocation, expansion, new construction, and renovation projects during the month of June 2017. Below are a few of highlights on major projects throughout the United States.

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  • Planned Healthcare Project Activity Recap - June 2017 Recap

    Posted On July 05, 2017 by Robert Smith

    SalesLeads' research team identified 112 new planned medical and healthcare construction projects during the month of June 2017. Below are a few of highlights on some of the major projects throughout the United States and Canada.

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  • 7 Tips to Increase Industrial Equipment Sales

    Posted On June 30, 2017 by Robert Smith

    Looking to increase sales for your business-to-business (B2B) company? Well, the consider implementing the following strategies for your sales team.

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  • Add Lead Nurturing to Your Industrial Sales Process

    Posted On June 28, 2017 by Robert Smith

    Not every business-to-business (B2B) lead will convert into a customer. According to Marketing Sharpa, you're luck if you get only 1 in 5 of your sales leads convert. So, why aren't B2B leads converting and how can you solve this problem?

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  • How to Generate More B2B Sales Leads on Your Website

    Posted On June 26, 2017 by Robert Smith

    A website is a powerful tool that can help business-to-business (B2B) companies generate more sales leads -- but only if it's optimized properly. Far too many companies toss up a generic website, only to question why it's not generating any B2B leads. Maybe the design is bad, or perhaps your target audience doesn't know about it. Regardless, there are certain steps you can take to optimize your company's website so it generates more leads.

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  • Content Marketing Metrics You Should Track

    Posted On June 23, 2017 by Evan Lamolinara

    Do you use content marketing to attract new prospects to your business? Regardless of what exactly your business offers -- a product, service, etc. -- high-quality content can help you reach your goals. When you publish high-quality content that's relevant to your target audience, prospects will find your business more easily and view your company as a thought leader, adding credibility. And this almost always translates into more conversions.

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  • Tips for Improving the Quality of Your Inbound Sales Leads

    Posted On June 19, 2017 by Robert Smith

    Verifying your sales leads is an important step in selling a business-to-business (B2B) product or service. In a perfect world, all of your leads would be 100% accurate without any discrepancies. Unfortunately, this isn't always the case. It's not uncommon for companies to receive erroneous lead riddled with the wrong information. And if the prospect's information isn't right, you won't be able to use the lead effectively in your marketing and sales strategy. So, how do you verify B2B leads to ensure they are correct?

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