Marketing

  • The Basics of Social Media Lead Generation

    Posted On October 06, 2016 by Robert Smith

    Statistics show that roughly two-thirds of adults in the United States use social media networking sites, according to Pew Research. B2B sales and marketing professionals can use this to their advantage by prospecting for new leads on several different platforms. Social media isn't used strictly for sharing your personal thoughts and opinions; it's a powerful lead generation tool. But there are a few things you should know about lead generation on social media.

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  • Lead Generation Tip: How to Improve Your Email Marketing Campaigns

    Posted On October 05, 2016 by Robert Smith

    How difficult is it for prospects to unsubscribe to your email newsletter? If the process is confusing and tedious, it may discourage prospects from opening your emails, let alone proceeding through the sales funnel. Furthermore, this may result in some of your emails being marked as spam, which is never useful from a marketer's perspective. Include a functional, visible unsubscribe link at the bottom of all your emails.

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  • Dont Make These 5 Email Marketing Mistakes

    Posted On September 27, 2016 by Robert Smith

    If you have a small list consisting of 50 or fewer prospects' addresses, then it's perfectly fine to reach out manually. However, most companies have large lists consisting of thousands of emails addresses, in which case you should automate the process with software. Using marketing automation software or even a simple ESP tool to automate your email marketing will save you time and resources, allowing you to focus on other lead generation tasks.

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  • 3 Things to do Before Engaging with a New Sales Lead

    Posted On September 23, 2016 by Evan Lamolinara

    So, you've harvested hundreds of B2B sales leads, and now you're faced with the task of following up with those prospects to see if they are interested in your company's products or services. Harvesting leads is only half the battle. Unless you actively engage those leads, it's not going to translate into revenue. But there are a few things you should do before attempting to contact a sales lead.

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  • Are you Targeting the Right B2B Prospects?

    Posted On September 21, 2016 by Robert Smith

    If you're struggling to create significant reveue growth, perhaps you should take a closer look at the prospects whom you are targeting. Matching your products and/or services with the right audience is critical to achieving a high conversion rate. Attempting to sell engagement rings to married men and women, for instance, isn't going to work. Rather, you should target newly engaged couples who are looking to tie the knot. Of course, that's just one simple example of smart prospect targeting.

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  • Email Marketing: How to Lower Your Bounce Rate

    Posted On September 19, 2016 by Robert Smith

    Regardless of your business's niche or industry, there's no denying the fact that email is an effective marketing platform. But if you're struggling with a high email bounce rate, perhaps you should re-evaluate your database strategy. A high bounce rate will ultimately hinder your ability to generate more sales leads and conversions. So, what steps can you take to lower your email bounce rate?

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  • B2B Lead Generation in the Age of Digital Marketing

    Posted On September 19, 2016 by Robert Smith

    Companies that sell business-to-business (B2B) services and/or products can benefit from digital marketing in several ways. Unlike traditional marketing, digital marketing can offer near-instant results. So once you launch a new campaign, you can generate sales leads and quickly impact revenue. But that's just one reason why B2B companies should embrace digital marketing.

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  • 5 Rules for Nurturing Your B2B Sales Leads

    Posted On September 08, 2016 by Robert Smith

    Not every prospect to whom you pitch your products or services will convert into a paying customer – and that's okay. Sales is a number's game, meaning the more you pitches you make, the more conversions and leads you'll generate. While it's doubtful that every sales lead will convert into a paying customer, you can greatly increases your chances of success through lead nurturing. Here are a few tips to think about when nurturing your B2B sales leads

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  • Simple B2B Lead Generation Tips

    Posted On September 06, 2016 by Robert Smith

    Lead generation is a critical step in running a successful business-to-business (B2B) company. If your company sells a product or service to other businesses, you'll need to generate qualified leads; otherwise, you'll waste valuable time, money and resources promoting your products or services to the wrong audience. Thankfully, there are some simple ways for B2B companies to generate more leads, some of which we're going to discuss in today's blog post.

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  • Tips For Organically Growing Your Email Marketing List with Targeted Leads

    Posted On September 02, 2016 by Robert Smith

    Email marketing offers a cost-effective way for B2B companies to promote their products and services. While most forms of advertising yield a single sale when “successful,” you can often generate multiple sales from the same customer or client via email. However, you'll first need to build a decent-sized list with targeted sales leads, which is something we're going to discuss in today's blog post.

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