Marketing

  • What Twitter's New Character Limit Means for B2B Marketers

    Posted On November 27, 2017

    It may not receive the same level of visibility or traffic as Facebook, but Twitter is still one of the world's most popular social media networks. The Big Blue Bird focuses specifically on short messages known as "tweets." Business-to-business (B2B) marketers can promote their products and services by tweeting content. But if you're a B2B marketer, you should take note of a recent change to Twitter's character limit.

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  • 5 Untapped Sources of High-Quality Industrial Construction Leads

    Posted On November 24, 2017

    Lead acquisition is one of the biggest challenges faced by commercial construction contractors. Many contractors and their sales reps focus on traditional marketing tactics like cold calling, only to experience minimal success. If this sounds familiar, you should consider the following five sources of high-quality industrial construction leads.

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  • How User-Generated Content Can Enhance B2B Marketing

    Posted On November 20, 2017

    Content marketing has become a key promotional strategy used by business-to-business (B2B) salespersons. As the name suggests, it involves publishing high-quality, relevant content with the goal of attracting prospects and customers. With that said, you don't have to necessarily produce all of the content yourself. With user-generated content, you can leverage the power of others' content for your own marketing purposes.

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  • Common Mistakes When Selling Industrial Construction Equipment

    Posted On November 17, 2017

    Does your company revolve around sales of industrial construction equipment? Selling industrial construction equipment requires a more specific methodology than traditional business-to-consumer (B2C) sales. When performed correctly, however, it can yield a high return on your investment. To increase your chances of success, you should avoid making the following mistakes when selling industrial construction equipment.

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  • The Amazing Benefits of Video for B2B Marketing

    Posted On November 15, 2017

    Statistics show that 60% of business-to-business (B2B) marketers use video content in their overall marketing strategy -- a number that's will likely grow even higher in the months and years to come. However, that means roughly 40% of B2B marketers aren't using video. If you fall under the latter category and haven't jumped on the video bandwagon, keep reading to learn some of the amazing benefits it offers.

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  • How to Generate Higher Quality B2B Leads

    Posted On November 13, 2017

    It's not the quantity of business-to-business (B2B) leads you generate that matters most; it's the quality of those leads. High-quality leads are easier to convert into paying customers. Of course, this means more sales for your company while spending less time and resources doing so. So, how can you generate higher quality B2B leads?

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  • Common Misconceptions About B2B Cold Calling

    Posted On November 10, 2017

    Even with the advent of the Internet and inbound marketing channels, cold calling remains one of the most popular business-to-business (B2B) marketing strategies. As you may already know, it involves calling and soliciting a product or service to a prospect with whom you've had no prior contact.

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  • Is Bad B2B Data Costing You Sales?

    Posted On November 06, 2017

    Are you using data to identify prospects, harvest leads and nurture customers through the sales cycle? If not, you should. The right data can make a world of difference in business-to-business (B2B) sales. Rather than blindly reaching out to prospects, you can use a more methodical, data-driven approach. With that said, however, you should beware of the dangers of using bad data.

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  • 6 Tips to Maximize Exposure at Trade Shows

    Posted On November 03, 2017

    Participating in trade shows is a great way for business-to-business (B2B) companies to attract prospects and build greater brand recognition. B2B audiences often need nurturing before they will buy a product or service. By setting up a booth at a trade show, you'll have an easier time networking with prospects and nurturing them through the sales cycle. However, you should follow the tips listed below to generate maximum exposure for your B2B company.

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  • 6 Things to Consider When Selling Industrial Construction Equipment Online

    Posted On November 02, 2017

    Many suppliers of industrial construction equipment focus strictly on local sales, believing there's no benefit to going "online." However, the truth is that all business-to-business (B2B) companies can benefit from selling their products and services online, including construction equipment suppliers. But if you're thinking about selling industrial construction equipment online, there are a few things you'll need to consider.

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