Sales

  • Tips for Building Your B2B Email List

    Posted On March 09, 2017 by Robert Smith

    Few marketing platforms offer the same level of versatility as email. You can send promotional messages to thousands of your B2B prospects, efficiently generating conversions. Of course, email is also cost-effective, costing just a fraction of the cost of traditional platforms. But if you plan on using email to promote a business-to-business (B2B) product or service, you'll need to first build a list.

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  • Making Online and Offline Lead Generation Strategies Work Together

    Posted On March 07, 2017 by Evan Lamolinara

    Should you focus on promoting your business online or offline? Rather than choosing between one or the other, why not incorporate both mediums into your marketing strategy. Focusing strictly on one and not the other leaves tons of potential on the table – and that means more sales leads for your competitors.

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  • Do You Know Your True Business Development Costs?

    Posted On March 06, 2017 by Evan Lamolinara

    Little-to-no knowledge of financing and pricing is often cited as one of the most common reasons why small businesses fail. Obviously you can't expect to maintain a profitable business unless you know how much money is being spent, and how much money is being earned. But not all of the costs associated with running a business are obvious. Some are more discreet, making them to difficult to account for.

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  • 6 Rules that All New Sales Hires Should Follow

    Posted On March 03, 2017 by Robert Smith

    B2B sales is a methodical process. Seasoned and experienced sales people typically follow a process, and typically generate more sales than their less experiecned counterparts. So, if you're a new salesperson, you should follow these rules to increase your chances or success.

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  • What's next in B2B Marketing?

    Posted On February 28, 2017 by Evan Lamolinara

    Business-to-business (B2B) marketing is a dynamic medium that will continue to rapidly evolve. So, what B2B marketing trends can you expect to see in the near future?

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  • B2B Lead Generation Trends to Watch in 2017

    Posted On February 24, 2017 by Evan Lamolinara

    Business-to-business (B2B) marketing is a fast-growing world that continues to evolve with each passing year. A tactic that worked several years ago may prove ineffective today. So, what kind of B2B lead generation trends can you expect to see in 2017?

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  • Industrial Lead Generation: Past vs. Present

    Posted On February 22, 2017 by Evan Lamolinara

    Lead generation is a critical component of an industrial company's sales process. Once you've captured a qualified lead, you can nurture him or her through the sales funnel, hopefully converting that sales lead into a paying customer.

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  • A Formula for Successful B2B Sales Calls

    Posted On February 20, 2017 by Robert Smith

    Even in today's era of digital marketing, phone calls are an effective, time-tested platform on which to sell a product or service. But if you want to gain any momentum with your telemarketing, you should follow the formula outlined below.

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  • Small Business and Big Data

    Posted On February 17, 2017 by Robert Smith

    Are you using Big Data in your business's day to day operations? The term “Big Data” refers to data sets that are too large and/or complex for traditional programs and applications to effectively process. Statistics show that the world's capacity to store data has doubled once every 40 months since 1980. There's now so much data that many companies struggle to use it.

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  • 3 Tips to Optimize Your Email Marketing for Lead Generation

    Posted On February 13, 2017 by Evan Lamolinara

    Email is no longer a promotional platform that business-to-business (B2B) companies can afford to overlook. Whether you sell a B2B product or service (or both), you'll find email is one of the most cost-effective lead generation tools. But if you want to leverage the full power of email, you should optimize your campaigns using the following tactics.

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