Sales

  • Generate More B2B Leads with these Content Marketing Tips

    Posted On December 04, 2016 by Robert Smith

    While there are dozens of ways to generate business-to-business leads, content marketing remains one of the most effective. It involves publishing high-quality content that's relevant to your target audience – other business owners and professionals – in hopes of acquiring them as a lead or customer.

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  • B2B Lead Generation Strategies That Work

    Posted On December 02, 2016 by Robert Smith

    Generating high-quality B2B leads is difficult enough, but it's even more difficult when your target audience is fragmented or you have several customer segments. This audience is typically less willing to take action, resulting in fewer responses. But while some business-to-business lead generation strategies come up short, others remain effective. So, what are some B2B lead generation strategies that actually work?

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  • B2B Lead Nurturing Best Practices

    Posted On November 26, 2016 by Robert Smith

    Lead nurturing allows sales people to “warm up” prospects so they are more likely to buy their product or service. Regardless of what exactly your company sells, it can prove useful in boosting conversion rates and improving overall productivity. However, you'll want to follow these best practices for effectively nurture your B2B sales leads.

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  • How to Convert Your Sales Leads During the Holiday Season

    Posted On November 23, 2016 by Robert Smith

    The holiday season is almost here, offering the perfect opportunity for business-to-business salesperson to refine their approach and generate more sales. Contrary to what some people may believe, it's just consumers who are in the “spending” mood during this time of year; business owners and professionals are too. You see, many business owners have budgets that need to be spent by the end of the year, making the holiday season a great time to convert more of your sales leads.

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  • Lead Generation Tips to Optimize Your Website for More Conversions

    Posted On November 22, 2016 by Robert Smith

    People are often hesitant to share their information on the internet. Maybe they don't trust the vendor, or perhaps they privacy concerns. Regardless, sales and marketing professionals must ease prospects' worries when trying to convert new B2B sales leads through their website. Here are five easy ways to boost your company's conversion rates.

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  • Is Account Based Marketing Right for My Business?

    Posted On November 18, 2016 by Evan Lamolinara

    Account-based marketing, also referred to as ABM, is a term that has really started to pick up traction in the world of B2B lead generation in 2016. It is a form of marketing in which a business engages with key target customer accounts and the individual prospects/contacts that can be considered stakeholders within various internal functions or departments. If executed correctly, it will communicate unique, personalized messages based on each stakeholder's personal use case. Unlike traditional marketing, it doesn't involve mass marketing techniques or strategies. Account-based marketing is a more methodical, laser-targeted approach. So, is account-based marketing right for your business?

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  • The 6 Key Elements of Effective Email Prospecting

    Posted On November 17, 2016 by Robert Smith

    Email is a highly effective platform for prospecting new sales leads and generating more sales. Whether you sell a product or service (or both), you should integrate email into your overall strategy. To reap the full potential of this platform, however, you should include the following ingredients in your sales prospecting emails.

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  • Lead Generation Tip: Email Newsletter Basics

    Posted On November 09, 2016 by Robert Smith

    An email newsletter is an effective platform on which to generate more B2B sales leads. If a prospect is interested in your content, he or she will sign up for your newsletter. Once you have the prospect's email address, you can send them relevant, high-quality content, along with the occasional promotional content to advertise your B2B product or service. For more tips on how to attract leads using an email newsletter, keep reading.

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  • 5 Common Reasons Why Companies Struggle to Generate More B2B Leads

    Posted On November 07, 2016 by Evan Lamolinara

    Generating new B2B sales leads can be challanging. Decision makers are often busy conducting their own work, so they often disregard promotional efforts made by other companies. Here are five of the top reasons why companies fail to acquire B2B leads.

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  • 4 Email Marketing Tips to Convert More Sales Leads

    Posted On November 04, 2016 by Robert Smith

    B2B lead generation and prospect nurturing requires a different approach than business-to-consumer (B2C). Your prospects will expect you to understand their challanges and have unique solutions to fix them. Being that your target audience is other businesses, you'll have to adjust your approach accordingly; otherwise, you may struggle to generate new sales leads. So if you're struggling with B2B lead generation, try using the following email marketing strategies listed below.

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