6 Reasons You Aren't Generating High-Quality Industrial Leads

Updated from December 2017

Are you struggling to generate high-quality industrial sales leads? Whether you sell a product, a service or both, you need high-quality industrial leads to succeed. Without them, you'll have a hard time generating sales. But if you're unable to generate high-quality leads, the reason could be attributed to one of the following factors.

#1) You Aren't Using Inbound Marketing

There's nothing wrong with using traditional outbound marketing techniques to generate industrial leads, but that doesn't necessarily mean you should overlook inbound techniques. Inbound marketing is particularly effective at generating high-quality B2B leads. It's a less invasive, more indirect method of marketing to which business owners and professional respond strongly. So, make it a core component of your company's overall marketing strategy.

#2) You Are Targeting the Wrong Prospects

Generating high-quality industrial leads is all about targeting the right prospects. If you're targeting users who have little-to-no interest in your product or service, it's not going to yield high-quality leads. Therefore, you should create "buyer personas" of your target audience, focusing your marketing efforts around these ideal industrial audiences.

#3) You Aren't Using Customer Relationship Management (CRM) Software

Don't forget to use customer relationship management (CRM) software to streamline your industrial lead generation process. With CRM software, you'll be able to easily curate and categorize leads according to quality. After doing so, you can reach out to the high-quality industrial leads first, giving them priority over their lower quality counterparts.

#4) You Aren't Using the Right Lead Source

There's no rule stating that you must source all of your industrial sales leads by hand. SalesLeads Inc specializes in uncovering identified projects specifically in the industrial marketplace. These identified projects also come with contact names, titles, direct phone numbers and email addresses. Be sure you identify these as high quality industrial leads in your CRM system. Try it out for yourself.

#5) You Aren't Showing the Benefits

The golden rule of selling a product or service is to show the benefits, not the features. Industrial prospects want to know how your product or service can benefit them. They don't particularly care about the features it has to achieve these benefits.

#6) You Aren't Using Social Media

Finally, be sure to incorporate social media into your industrial lead generation strategy. Statistics show that more than 80% of U.S. adults have a Facebook account -- and that's only one social network. LinkedIn is another great social media that's highly effective at generating industrial sales leads.