How to Foster Stronger Office Relationships with Your Audience

Attracting office leads and generating sales aren't the only goals for B2B marketers. Something that's equally important is fostering strong relationships with office prospects and customers. If your target audience doesn't have a strong connection with your company, they probably won't buy your office products or services. And even if they do, they may not return for future purchases, nor will they recommend your company to their colleagues. There are ways to foster stronger relationships with office  prospects and customers.

Create Personalized Messages

We've discussed this before, but it's worth mentioning again that personalized marketing and sales messages are more effective than generalized messages. Granted, they are more resource-intensive to produce, but it's a smart investment of your company's resources that's well worth it in the long run. Personalized messages create a stronger response among office prospects and customers, thereby increasing the chance of a sale and improving overall satisfaction.

Send a 'Thank You' Email

Mix things up! Not all of your emails should be strictly promotional. In addition to advertisements and other promotional material, you can send office prospects and customers the occasional "thank you" email. Even if a prospect rejected your offer, sending him or her a "thank you" email nurtures a stronger relationship. And who knows, the office prospect may change his or her mind and proceed to buy your product or service today or down the road.

Prioritize Communications

What does this mean exactly? Focus more on responding to office prospects' inquiries and messages. Make those a high priority. The person took the time to review your website or promotional material and it sparked an interest. Research has shown that it costs up to 25 times more to acquire a new customer than it does to retain an existing customer. If you keep prospects and customers satisfied, they'll likely make additional purchases.

How can you get a few more office inquiries?

2 ways.

1. Get project sales leads specifically for the office industry. Dedicated to your office industry, SalesLeads generates high quality B2B sales leads with valuable project information. Reach out and begin a dialogue.

2. Get access to our Target Account Intelligence. It gives you accurate information on decision makers, and insights or notes that you’ll need in order to know if it’s the right fit for your company. It’s the most direct way to generating quality communications and office leads for Sales.

Help Your Audience

One of the most important tips to foster stronger office relationships is to help your audience. In other words, try to determine what problem(s) they are encountering. If a prospect is inquiring about an office product or service that your company offers, his or her own company may have encountered a problem. After all, office products and services are designed to solve problems, so this only makes sense. Once you've identified the office prospect's problem, ask a few more qualifying questions so you can gather as much information as possible before passing it on to Sales. In the meantime, you can direct them to your website to watch a video, review a case study or learn more about the features and benefits of the product/service.

Go Above and Beyond

Try to go the extra mile with your company's audience by offering office prospects and customers something of value that they didn't buy or otherwise expect to receive. Whether it's a free gift card or an extended warranty, it's the little things like this that resonate with an audience.