5 Ways to Automate Your Janitorial Company’s Social Media Marketing Strategy

Are you using social media to connect with prospects and nurture them through your janitorial company's sales process? While social media has become a leading marketing tool, some janitorial companies struggle to use it effectively because they lack the time and resources needed to maintain a presence on all the top social media networks. The good news, however, is that there are ways to automate your janitorial company's social media marketing strategy.

#1) Schedule Posts on Facebook

You don't have to log into your janitorial company's Facebook Page each time you want to post new content. You can actually create content in advance and schedule it to publish at a later date. This is done by clicking the drop-down menu next to "Publish" and choosing "Schedule." From here, you can select the date and time when you'd like the content to be published.

#2) Connect Facebook to Twitter

Another way to automate your janitorial company’s social media marketing strategy is to connect your company's Facebook Page to its Twitter profile. Once connected, the content you share on your janitorial company's Facebook Page will automatically be shared on your Twitter account as well. You can push your Facebook posts to your Twitter account manually, but automating this process will save you time and energy.

#3) Add Users to Your Facebook Page

You shouldn't have to manage your janitorial company's Facebook Page by yourself. By assigning other user roles to your Page, you can take this burden off your shoulders. If there are other employees at your janitorial company with whom you can entrust to manage your company's Facebook Page, assign them as an admin or editor so that they can create new content and manage existing content.

#4) Social Media Automation Tools

There are more than a half-dozen tools designed to automate social media marketing. HootSuite, for example, is a popular tool that allows you to create and schedule posts for all the leading social media networks. Alternatively, you can use Buffer, which offers many of the same features and functionality as HootSuite, including the ability to create and schedule social media posts.

#5) Share Other Users' Content

This won't necessarily automate your janitorial company's social media marketing strategy, but it can streamline the process of distributing new posts nonetheless, making it a useful optimization tactic. Whether it's Facebook, Twitter, LinkedIn, Instagram or any other leading social media network, find and follow some of the top users relevant to your janitorial company's industry or niche. And when they publish a useful piece of content such as sanitation, bacterial management or general cleaning services, consider sharing that content on your janitorial company's account.

Now that you’ve created great content for your social media, why not share the same content in an email with your janitorial prospects. Need a few more prospects? No problem. SalesLeads offers identified projects or high quality sales leads to help you gain new business especially with companies that are renovating, expanding or building a few facility. Try a few project reports by opening a new account. Now you can see for yourself the quality content our researchers generate for your company each day.