WISCONSIN Industrial Construction Project and Manufacturing Capex Activity - 2023 Recap

SalesLeads announced today the CY2023 results for the new planned industrial capital project spending report for the state of WISCONSIN. The Firm tracks North American planned industrial capital project activity; including facility expansions, new plant construction and significant equipment modernization projects. Research confirms 202 new projects identified in WISCONSIN during 2023.

SalesLeads proudly announces the CY2023 report detailing planned industrial capital project activities in Wisconsin. With 202 new projects identified, the state continues to be a powerhouse of industrial growth, spanning expansions, new builds, and critical equipment modernizations.

By tracking these developments, SalesLeads empowers businesses with timely industrial project intelligence, offering insights into opportunities that fuel industrial manufacturing sales, customer acquisition, and targeted lead generation.

The following are selected highlights on recent WISCONSIN industrial construction news and manufacturing capital projects.

Key Highlights: Wisconsin Industrial Construction by Type

Wisconsin showcased a diverse range of industrial activities in 2023:

• Manufacturing Facilities: 61 projects, driving demand for process equipment and material handling solutions.

• Processing Facilities: 37 projects, emphasizing control systems and instrumentation.

• Distribution and Industrial Warehouses: 71 projects, a hotspot for mechanical construction and packaging equipment needs.

• Power/Energy/Oil and Gas: 3 projects, reflecting continued investment in energy infrastructure.

• Laboratory Facilities: 4 projects, showcasing a focus on research and innovation.

• Data Centers: 1 project, cementing the state’s role in the tech-driven economy.

Planned Industrial Construction in WISCONSIN by Scope/Activity

Industrial SalesLeads provides actionable insights into various project scopes:

• New Construction: 77 projects, creating demand for compressed air systems and conveyors.

• Expansions: 47 projects, requiring floor coatings and advanced automation systems.

• Renovations/Equipment Upgrades: 77 projects, focusing on control systems and instrumentation.

• Relocations: 50 projects, highlighting opportunities for packaging and mechanical construction solutions.

• Plant Closings: 16 projects, offering insights for strategic sales targeting and repurposing efforts.

Equipment Needs in Wisconsin’s Industrial Landscape

Key equipment demands from 2023 industrial projects included:

• Material Handling and Storage Equipment: 116 projects.

• Compressed Air Systems: 139 projects.

• Conveyors: 89 projects.

• Mechanical Construction: 122 projects.

• Control Systems and Instrumentation: 77 projects.

These trends reflect Wisconsin’s thriving sectors, from industrial manufacturing to distribution and supply chain operations.

Largest Wisconsin Industrial Projects of 2023

1. Microsoft Corporation (Mount Pleasant, WI)

• Investment: $1 billion.

• Project: Construction of a state-of-the-art data center.

2. Evansville Agricultural Co-op (Evansville, WI)

• Investment: $700 million.

• Project: Development of a process, storage, and warehouse complex.

3. Milton Plastic Film Manufacturer (Milton, WI)

• Investment: $270 million.

• Project: Construction of a cutting-edge manufacturing facility.

Other notable projects include expansions in biotechnology, healthcare, and energy, underscoring Wisconsin’s industrial diversity.

Top 10 Tracked Industrial Projects in WISCONSIN

Evansville, WI: Agricultural co-operative is planning to invest $700 million for the construction of a process, storage, and warehouse complex in EVANSVILLE, WI. They are currently seeking approval for the project. Construction is expected to start in Spring 2024, with completion slated for 2026.

Milwaukee, WI: Financial service provider is planning to invest $500 million for the renovation of their 540,000 sf office campus at 818 Mason St. in MILWAUKEE, WI.They will relocate their regional operations upon completion in 2027.

Milton, WI: Plastic film mfr. is expanding and planning to invest $270 million for the construction of a 130,000 sf manufacturing facility in MILTON, WI.

La Crosse, WI: Convenience store chain is planning to invest $151 million for equipment upgrades on their processing facility in LA CROSSE, WI.

Kieler, WI: Plumbing equipment mfr. is planning to invest $100 million for the construction of a foundry at 3636 County H in KIELER, WI. They will relocate a portion of their regional operations upon completion in Summer 2026.

New Berlin, WI: Industrial automation product mfr. is planning to invest $100 million for the construction of a 220,000 sf warehouse and manufacturing facility in NEW BERLIN, WI. Completion is slated for late 2024.

Madison, WI: Biotechnology company is planning to invest $85 million for the expansion of their processing, warehouse, and office facility at 8402 Excelsior Dr. in MADISON, WI.

Wauwatosa, WI: Healthcare service provider is planning to invest $64 million for a 65,000 sf expansion of their medical and laboratory facility in WAUWATOSA, WI.

Germantown, WI: Corrugated packaging products mfr. is planning to invest $60 million for the construction of a 233,000 sf manufacturing and office facility in GERMANTOWN, WI.

Eau Claire, WI: Nutritional food product mfr. is planning to invest $43 million for the expansion and equipment upgrades at their processing facility in EAU CLAIRE, WI.

How SalesLeads Supports Wisconsin’s Industrial Growth

With decades of experience, SalesLeads is a trusted partner in providing Industrial Market Intelligence (IMI) and Outsourced Prospecting Services. These offerings streamline the sales process by delivering qualified project leads, enabling sales teams to focus on demand generation, appointment setting, and customer acquisition.

SalesLeads’ detailed reports cover industries such as:

• Food and Beverage.

• Metals.

• Pharmaceuticals.

• Power Generation.

• Pulp, Paper, and Wood.

In Conclusion

Wisconsin’s industrial landscape in 2023 highlights robust growth across manufacturing, distribution, and processing sectors. With strategic insights from SalesLeads, businesses can align their sales strategies to tap into this dynamic market, leveraging opportunities for lead generation, industrial construction sales, and beyond.

Whether you're targeting industrial automation sales, manufacturing lead generation, or large-scale infrastructure projects, Wisconsin’s thriving sectors offer vast potential. Let SalesLeads guide your journey with unparalleled industrial market intelligence and prospecting services.

About Industrial SalesLeads, Inc.

Since 1959, Industrial SalesLeads, based in Jacksonville, FL is a leader in delivering industrial capital project intelligence and prospecting services for sales and marketing teams to ensure a predictable and scalable pipeline. Our Industrial Market Intelligence  identifies timely insights on companies planning significant capital investments such as new construction, expansion, relocation, equipment modernization and plant closings in industrial facilities. The Outsourced Prospecting Services, an extension to your sales team, is designed to drive growth with qualified meetings and appointments for your internal sales team. Visit us at salesleadsinc.com.

Each month, our team provides hundreds of industrial reports within a variety of industries, including:

• Industrial Manufacturing
• Plastics
• Food and Beverage
• Metals
• Power Generation
• Pulp Paper and Wood
• Oil and Gas
• Mining and Aggregates
• Chemical
• Research and Development
• Distribution and Supply Chain
• Pipelines
• Pharmaceutical
• Industrial Buildings
• Waste Water Treatment
• Data Centers

About SalesLeads, Inc.

SalesLeads, Inc. is a trusted leader in providing Industrial Project Reports designed to transform the way businesses approach lead generation and sales strategy. These reports deliver detailed insights into active industrial projects, including facility expansions, new plant constructions, and equipment upgrades, empowering sales teams to engage with decision-makers at the right time. With comprehensive project details and contact information, Industrial Project Reports enable companies to streamline prospecting, target high-value opportunities, and maximize sales pipeline efficiency. SalesLeads’ expertise ensures businesses gain the competitive edge needed to succeed in today’s fast-paced B2B landscape.