How AI Can Be Effective in Cold Calling

AI cold calling is almost a hypocritical phrase. How can AI and interpersonal sales calls mix? We know that AI is taking over the world, metaphorically, but can it also take over cold calling? Cold calling, although often viewed as a tedious and nerve-wrecking task, remains a powerful tool for businesses to connect with their target audience. In recent years, however, cold calling has been transformed by the advent of artificial intelligence (AI). It’s predicted that in 2026, one in ten interactions handled by agents will be through technology. AI is already gaining traction in cold calling…But, why? Isn’t cold calling a personal B2B relation that needs a purely human interaction?

What is AI Cold Calling Changing?

Salespeople spend a significant amount of time dialing numbers, leaving voicemails, and engaging in unproductive conversations. Sometimes, the personal touch in cold calling can sometimes be lost, leading to a disconnect between the salesperson and the prospect. This is where AI cold calling steps in to transform the process. About 48% of sales reps say they’re afraid of cold calling. It was surveyed that sales reps don't enjoy cold calling because of 3 main reasons. Firstly, they don’t have the correct information before cold calling. Second, sales leads can be difficult to reach, and third, a supply of poor quality sales leads. Can a combination of AI tools and professional industrial appointment setters such as SalesLeads solve these problems?

AI Can Automate Outreach

With AI, you can find hundreds to thousands of prospects a day. But that’s not the entire answer. You also need a professional team that knows how to identify the ICP, use the tool to gather the right ICP so when outreach begins, the calling efforts lead to appointments.

Talking to AI

Cold calling is conversational. Can a potential lead converse with AI. You might be surprised that the answer is yes and no. The more calls that are made, the higher the chance of a conversation. Nothing new here. With AI analyzing the conversation the sales leads are giving, it’s possible to analyze exactly what the sales lead needs to develop an interpersonal relationship upon the first appointment with the next step: a sales person. 

The Future of AI Cold Calling

Cold calling may have once been viewed as a tedious and boring task, but with the combination of qualified appointments along with the new AI tools, it has become a game-changer for industrial B2B businesses. Through AI, the art of appointment setting has evolved into a more effective, efficient, and personalized process. By using the combination of prospecting services along with AI tools, businesses can increase their number of sales leads and build stronger connections with potential customers. Will you use prospecting services along with AI for your building of the pipeline?