Who’s Following Up on the Trade Show Sales Leads?

Your company decided that going to a trade show would be a great idea for your company and product / service exposure and generate some sales leads. And it worked. You went to the latest trade event and generated a couple of hundred interested sales leads and had lots of great conversations. But now the show is over and its time to do the follow up. With all of the catching up that needs to be done when you get back to the office, who’s following up on the trade show sales leads?

Marketing

It is a good idea to give marketing the names and numbers of those that you met at the trade show. They can enter the sales leads into the CRM system and begin to communicate with the new contacts. Work with marketing to figure out the right nurturing path to take with the trade show sales leads to ensure the right information is continuously educating them. For instance, do you have a brochure, case study, article that your company was featured in to build the credibility of the company and you. Next, decide on the timing. How often do you want to communicate with them? Weekly, monthly? Now let marketing do their job of getting that set up for you. Be sure to meet with marketing on a regular basis so you can learn of which sales leads are ready for you to take it to the next step and into the sales funnel.

Prospecting Services

Not all sales professionals have the time to follow up on sales leads from trade shows. You may decide to identify a handful that you know are hot leads, and the rest need nurturing, and follow up calling efforts. You got marketing to handle the nurturing, now for the calling efforts. This is where Industrial SalesLeads can help you out.

Our team can conduct the follow up calls and bring them forward to either go into the sales funnel or maintain communications until the time is right. We understand that there’s a cost per each of these sales leads, and it is critical to make the most of these leads. That’s why it is important to know who is following up on the trade show sales leads.

The Combination of the Two Works

By combining the efforts of sales and our Prospecting Services, you’ll work the leads until they are ready to be taken to the next level of sales. However, not all companies have marketing to help. If this is the case, no worries. Our Prospecting Services can help you with that step as well ensuring social media, emails, calling efforts and any other forms of communication are used in order to develop each contact.

Trade Show Investment

Your trade show investment can now be maximized by using our Prospecting Services. And moving forward, anytime you attend a trade show, you can count us in to ensure you get the most our of each sales leads. Now you no longer need to ask Who’s Following Up on the Trade Show Sales Leads? You know exactly who. Contact us today to begin filling your sales funnel.