Blog

  • Office Furniture Sales Leads vs Prospects: What's the Difference?

    Posted On October 21, 2018 by SalesLeads, Inc.

    Many office furniture sales reps use the terms "sales lead" and "prospect" interchangeably. They believe that any potential office furniture customer is a lead or prospect, so they focus their sales efforts on nurturing these individuals through their sales funnel. While similar, though, sales leads and prospects are two different and unique entities. To learn more about office furniture sales leads and prospects, including how they differ, keep reading.

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  • How to Increase B2B Sales in an Unpredictable Office Market

    Posted On October 19, 2018 by SalesLeads, Inc.

    Regardless of what exactly your B2B company sells, you'll probably experience ups and downs depending on the office market fluctuations. When there's high buyer demand and low competition in your market, you'll naturally sell more products or services. But when your market begins to decline, the opposite tends to happen: You sell fewer office products or services. While there's no way to control office market conditions, there are ways to increase your company's B2B sales in an unpredictable market.

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  • The Importance of Customer Retention in the Office Industry

    Posted On October 18, 2018 by SalesLeads, Inc.

    What's your company's customer retention rate for the office industry? Defined as the percentage of customers who make at least two purchases within a specific period of time -- typically a year -- it's important that you optimize your company's strategy to achieve a high rate. Statistics show that increasing customer retention rates by just 5% can yield an increase of up to 25% profits. If you're skeptical of the benefits of customer retention, keep reading to learn how it can help you sell to the office industry.

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  • 6 Reasons You Aren't Generating High-Quality Industrial Leads

    Posted On October 10, 2018 by SalesLeads Inc

    Are you struggling to generate high-quality business-to-business (B2B) leads? Whether you sell a product, a service or both, you need high-quality leads to succeed. Without them, you'll have a hard time generating sales. But if you're unable to generate high-quality leads, the reason could be attributed to one of the following factors.

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  • 5 Tips to Automate Your Accounting Firm’s Social Media Strategy

    Posted On October 01, 2018 by SalesLeads, Inc.

    Social media continues to rank as one of the top channels for B2B sales. Statistics show that 83% of B2B companies use social media, more than half of which have generated high-quality leads from it. Whether you sell a product, a service or both, though, you may find that social media consumes a significant amount of your time and resources. Logging in and publishing new content to each of your company's social media accounts is tedious, but there are ways to automate your social media strategy, including the five methods mentioned below.

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