Sales

  • Converting Your Office Moving Leads Into Clients

    Posted On June 03, 2016 by Robert Smith

    Acquiring a list of prospects for your commercial moving business is only half the battle. Unless you actually convert them into paying customers, it's not going to be of much value. But convincing a prospect to buy your commercial moving services isn't always easy. Perhaps they are busy running their own business, or maybe they've chosen a different moving company. So, how can you convert prospects into paying customers?

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  • How To Maximize Sales With a New Product Release

    Posted On June 03, 2016 by Robert Smith

    So, you've added a new product to your company's line of industrial equipment and now you're faced with the task of promoting it. Conventional wisdom should lead you to believe that you won't be generating many new sales leads unless people know about your product. But spreading the word about a new industrial product isn't always easy, especially with such a narrow and limited target demographic. So, how can you inform prospective customers about your new product?

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  • Lead Generation Tip: 6 Sales Tools You Should Consider Using

    Posted On June 03, 2016 by Robert Smith

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  • Industrial Sales and the Art of Closing the Deal

    Posted On May 27, 2016 by Robert Smith

    So, you've nurtured a prospect into potentially buying your industrial products or services and now you're faced with the task of closing the sale. Lead nurturing offers several benefits for salespersons, including the shorter sales cycles, improved cross-merchandising and up-selling effectiveness, and improved customer satisfaction. However, these benefits only hold true if you are able to close the sale and convert the prospect into a paying customer.

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  • Low Cost Methods for Creating More Customer Loyalty

    Posted On May 26, 2016 by Robert Smith

    Does your business sell an industrial construction service and/or equipment? If so, you should focus your efforts on buying loyal customers to boost sales while reducing customer acquisition costs in the process.

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  • Lead Generation Tips: Digital Marketing

    Posted On May 26, 2016 by Robert Smith

    The landscape of marketing and advertising has evolved dramatically over the past decade. No longer are traditional methods of promotion like TV and radio commercials the most cost-effective. If you're struggling to acquire new customers for your business, you'll need to focus on digital marketing mediums.

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  • Tips for Qualifying Your Moving Leads

    Posted On May 14, 2016 by Robert Smith

    As a salesperson for office relocation services, you'll want to reach out to as many prospects as possible. The more prospects with whom you make contact, the more qualified leads you'll generate. Rather than doing all of the talking during your cold calls, however, you should sit ask them questions to gain a better perspective on their needs. No two office relocation projects have the exact same needs, which his why it's important to size them up during your cold calls. Here's a short list of some of the essential questions you should ask office relocation prospects.

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  • Telemarketing Tips for Generating More B2B Leads

    Posted On May 14, 2016 by Robert Smith

    Telemarketing remains one of the most effective platforms on which to promote a B2B product or service. Whether you are selling a forklift, office furniture, or an enterprise level software, you should pick up the phone to call prospective customers. Granted, not every prospect you call is going to be qualified but telemarketing is a numbers game, meaning the more calls you make the more leads you'll generate.

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  • Lead Generation Tip: Improve Your Email Delivery Rates

    Posted On May 14, 2016 by Robert Smith

    There are dozens of different ways to promote your product or service to prospective B2B clients, including both inbound and outbound lead generation techniques. However, the single most cost-effective marketing platform is email. Once you've acquired the email addresses of prospective customers, you can nurture them through the sales funnel with email. And furthermore, you can generate multiple sales off a single prospect, attesting to the power of email marketing.

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  • Outside-the-Box Lead Generation Ideas for Moving Companies

    Posted On May 14, 2016 by Robert Smith

    There are more than 27 million small businesses operating in the United States, according to the Bureau of Labor Statistics (BLS). When a business owner makes the decision to relocate, he or she will usually seek the services of a commercial moving company. As such, commercial moving has become a major industry that continues to grow larger with each passing year. But how exactly do you generate more leads for your commercial moving service?

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