Blog

  • 5 Tips for Nurturing Your B2B Sales Leads

    Posted On October 10, 2016 by Robert Smith

    Nurturing your B2B leads is a highly effective way to accelerate your sales process, all while requiring a minimal amount of time and resources. According to a 2015 study conducted by MarketingSherpa, however, only 36% of marketers nurture their sales leads. This isn't because it's lead nurturing is ineffective. Rather, it's because sales people and marketers don't know how to do it.

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  • 6 Ways to Improve Sales Team Productivity

    Posted On October 07, 2016 by Robert Smith

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  • The Basics of Social Media Lead Generation

    Posted On October 06, 2016 by Robert Smith

    Statistics show that roughly two-thirds of adults in the United States use social media networking sites, according to Pew Research. B2B sales and marketing professionals can use this to their advantage by prospecting for new leads on several different platforms. Social media isn't used strictly for sharing your personal thoughts and opinions; it's a powerful lead generation tool. But there are a few things you should know about lead generation on social media.

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  • Lead Generation Tip: How to Improve Your Email Marketing Campaigns

    Posted On October 05, 2016 by Robert Smith

    How difficult is it for prospects to unsubscribe to your email newsletter? If the process is confusing and tedious, it may discourage prospects from opening your emails, let alone proceeding through the sales funnel. Furthermore, this may result in some of your emails being marked as spam, which is never useful from a marketer's perspective. Include a functional, visible unsubscribe link at the bottom of all your emails.

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  • Dont Make These 5 Email Marketing Mistakes

    Posted On September 27, 2016 by Robert Smith

    If you have a small list consisting of 50 or fewer prospects' addresses, then it's perfectly fine to reach out manually. However, most companies have large lists consisting of thousands of emails addresses, in which case you should automate the process with software. Using marketing automation software or even a simple ESP tool to automate your email marketing will save you time and resources, allowing you to focus on other lead generation tasks.

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