Marketing

  • Generate More B2B Sales Leads with these Digital Marketing Tips

    Posted On November 03, 2016 by Robert Smith

    Digital marketing offers several benefits over “offline” marketing. Being that nearly everyone uses the Internet, this platform allows companies to promote their business-to-business (B2B) products or services to a larger audience and engage with better qualified prospects. Check out the following B2B digital marketing strategies that will help generate more B2B sales leads.

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  • How Customized Lead Generation Can Drive Revenue Growth

    Posted On November 01, 2016 by Robert Smith

    Whether your company sells a product, service or both, your team needs high-quality B2B leads to succeed. There are dozens of options for generic sales data, and list services in the market today; but your team will get bogged down with false records, and poor targeting. Instead, you'll need to source data on accurate and precision targeted prospects that you can nurture into new clients. Customized lead generation can help by connecting you with the right prospects, and here's how.

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  • Tips to Improve Sales Team Productivity

    Posted On October 31, 2016 by Robert Smith

    Even if your sales team currently has a steady stream of new sales leads, chances are there's room for improvement – there's always room for improvement. By optimizing your sales team for greater productivity, you'll reap the benefits of more revenue or a smaller headcount. So, how exactly can you improve your sales team's productivity? Here are 5 tips that are guaranteed to work.

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  • Why Do Many Companies Struggle to Convert B2B Sales Leads?

    Posted On October 26, 2016 by Robert Smith

    Acquiring business-to-business (B2B) sales leads requires a different approach than standard business-to-consumer (B2C) leads. B2B sales and marketing professionals are often busy conducting their own work, so they often disregard promotional efforts made by other companies. Here are five of the top reasons why companies fail to generate and more convert B2B leads.

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  • Lead Generation Tip: How to Maintain a Clean B2B Prospect Database

    Posted On October 20, 2016 by Robert Smith

    So, you've collected a decent amount of B2B prospects' email addresses? There's no denying the fact that email is a cost-effective platform on which to promote products and services. It's faster and more convenient to send promotional emails as opposed “paper” promotional material via traditional mail. As such, companies usually spend less money acquiring B2B sales leads and generating revenue through email as opposed to traditional mail. But if you want to maximize the effectiveness of email as a promotional platform, you'll want to clean up your list on a regular basis.

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  • Sales Productivity Mistakes that can Kill Lead Generation Efforts

    Posted On October 19, 2016 by Robert Smith

    Sales management should constantly work to optimize their approach for greater productivity from their sales team. There's an old saying, “work smarter, not harder,” which holds true in sales. By using the approach, you can generate more B2B sales leads with less work. But you'll want to avoid making the following lead generation and productivity-killing mistakes.

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  • 5 Simple B2B Inside Sales Tips

    Posted On October 17, 2016 by Robert Smith

    While many business-to-business (B2B) companies now focus their efforts on inbound marketing, cold calling remains a time-tested and effective strategy to generate more sales leads. Before picking up the phone, though, you should familiarize yourself with the following B2B inside sales tips for cold calling. Using these simple tips will help to improve your conversions, making this tactic even more cost-effective.

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  • Content Marketing Tips to Drive Lead Generation

    Posted On October 12, 2016 by Robert Smith

    Are you struggling to generate new sales leads? There are countless ways to connect with prospective customers, although one of the most cost-effective involves content marketing. By publishing high-quality content that's relevant to your audience, you can drive lead generation with minimal effort. Keep reading to learn more about content marketing and how it can help you attract new sales leads.

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  • 5 Tips for Nurturing Your B2B Sales Leads

    Posted On October 10, 2016 by Robert Smith

    Nurturing your B2B leads is a highly effective way to accelerate your sales process, all while requiring a minimal amount of time and resources. According to a 2015 study conducted by MarketingSherpa, however, only 36% of marketers nurture their sales leads. This isn't because it's lead nurturing is ineffective. Rather, it's because sales people and marketers don't know how to do it.

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  • 6 Ways to Improve Sales Team Productivity

    Posted On October 07, 2016 by Robert Smith

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